AI front desk for businesses that close deals in conversation
Every enquiry answered. Every deal yours to confirm.
For any business whose sales need a back-and-forth: availability, a custom quote, a confirmation. It replies to customers — and to the AI assistants acting for them — on email, website chat and your booking page, holds the booking or quote, and asks you to confirm with one tap. Travel and hospitality are live first; more industries follow. WhatsApp and phone are coming during the pilot.
No website changes. No new booking system. We never touch your money.
Pilot stage: we’re onboarding our first tour operators and boutique hotels, wherever they are. Other industries are next.
Example from travel, our first live industry: an AI assistant books a tour by email at night, and the owner confirms it on their phone.
Instinct · AI assistant · email · 23:40
Booking for Daniel Weber: Doi Inthanon day tour, 7 Nov, 2 adults + 2 children (6 and 9). Pickup Tamarind Village.
Your front desk · 23:41
Available. Total 6,400 THB, pay on the day; free cancellation up to 48 h before. 4 places held — the owner confirms shortly.
Your phone
Doi Inthanon Day Tour
Sat 7 Nov · 2 adults + 2 children
6,400 THB
Confirmed · LT-0412
Sent to Instinct with a calendar file
Ledger: +6,400 THB · source Instinct · email
Who it’s for
Digital Front Desk fits a business when all three are true. The core is the same in every industry: answer inside your rules, quote, hold, you confirm with one tap, and a ledger shows where each deal came from. Only the connectors and the wording change.
- 1
Your own channels
A deal can close on your phone, email, website or your own payment link — not only inside a marketplace.
- 2
A conversation to close
Closing takes back-and-forth: availability, staff, a custom quote, a confirmation, a change of plans.
- 3
No regulated data
The conversation doesn’t involve health or financial records.
Ready now · Live in the pilot
Boutique hotels and B&Bs
Rooms, rates and late arrivals are asked about before anyone books; direct answers win direct bookings.
See the page — Boutique hotels and B&BsTour and activity operators
Prices depend on group size, children and pickup, and the guide is out all day.
See the page — Tour and activity operators
Next · Being added, in this order
Restaurants that take bookings by phone
Calls come during service. Outside the US first.
See the page — Restaurants that take bookings by phoneHome services and trades
Plumbers, HVAC, electricians, cleaners: every job needs a time slot and a quote.
Beauty, fitness and pet grooming
Only shops not already covered by their booking platform.
Export factories, traders and inquiry-based stores
Specs, MOQ, lead time, samples and quotes — and buyers’ AI agents now send inquiries.
See the page — Export factories, traders and inquiry-based storesTraining, event venues, photography and weddings
Dates, packages and custom quotes all need a conversation.
Not for us · We’ll say so plainly
Shopify, Amazon, TikTok Shop or Temu sellers of standard products
Those platforms already connect your listings to AI assistants.
Hotel chains and airlines
They run large central systems; we’re built for owner-run businesses.
Clinics, dental and medical aesthetics
The conversation involves regulated health data. Not planned for the first year.
You stay the one who says yes
- 1
A customer or an AI assistant asks
By email, website chat or your booking page, any hour, any language. The front desk reads it like your best staff would.
- 2
It answers and holds the places
It uses the availability table you keep up to date (booking-system sync comes later), plus your exact prices and policies. Anything outside your rules — big groups, special terms, complaints — comes straight to you.
- 3
You tap Confirm
You get an alert with a link to your phone page, and a reminder before the hold expires. The customer gets a confirmation (with a calendar file for bookings); AI assistants get it in a format they can read. Your ledger records where it came from.
See it live
Two real demo shops, running right now. Open the owner console without a password, or talk to the front desk as a customer.
Tour operator
A tour shop in Chiang Mai. Bookings held for the owner to confirm.
Exporter
A hardware factory in Ningbo. Quotes by quantity and Incoterm, sent after the owner confirms.
This is the real product
The console you would use during the pilot, shown with sample data.
Hear how it answers
Warm and short with guests. Precise, field-by-field with AI assistants. In whatever language the guest writes.
Try the live chat yourselfHi! Do you have space at the elephant sanctuary this Saturday? We don’t want to ride them though
Our sanctuary is ethical: no riding — you feed the elephants and join their mud bath. Saturday has space. How many adults, and any children aged 4–11?
2 adults. We’re at Akyra Manor in Nimman. Emily Carter, +1 415 555 0134
Thank you Emily! 2 places held for Saturday. Total 5,000 THB, paid on the day. The owner confirms every booking — your confirmation will arrive here shortly.
WhatsApp is coming during the pilot; this example shows the tone it will use.
What slow replies cost you
Customers and AI assistants ask several businesses at once and buy from whoever answers first.
Revenue you may be losing each month
$1,596
A rough estimate. We assume about 1 in 3 enquiries answered on time would have booked; change the sliders to match your business.
Get those replies out in 2 minutesNot another chatbot
| Feature | Digital Front Desk | Inbox and voicemail | Answering service | Website chatbot |
|---|---|---|---|---|
| Answers at 2 am, in the customer’s language | Partly | Partly | ||
| Checks the availability or price list you keep up to date (system sync later) | Partly | |||
| Holds the booking or quote while you decide | ||||
| You confirm every deal with one tap | Partly | |||
| Understands AI assistants buying or booking for customers | ||||
| Shows which channel and AI assistant each deal came from | ||||
| Never takes or touches payments | Partly |
Straight answers
Will it make promises I can’t keep?
It only answers inside three lists you approve: what it may confirm, what it must never promise (discounts, weather, refunds outside your policy), and what must come to you. Every booking still waits for your tap.
Do customers know it’s an AI?
Replies go out as your front desk. You can add a short “assisted by AI” note to written replies. When the phone channel is switched on later in the pilot, it will say it is an AI at the start of the call.
Do I have to change my website or booking system?
No. Start by forwarding your enquiry email. The website chat is one line of code, and your booking page and AI-assistant card are hosted for you.
What happens to payments?
Nothing passes through us. Customers pay on the day or through your own payment link, straight to your account.
What if I don’t confirm in time?
Places are held for as long as you choose (two hours by default). You get an alert when a hold is placed and a reminder before it expires. If you still don’t answer, the hold is released and the customer is told politely.
Which languages does it speak?
It replies in the language the customer writes in. Your console is in English or Chinese.
Can AI assistants find and book you today?
Free check in under a minute: we read your website the way AI assistants such as Instinct, Muse or Gemini would and list what to fix.